
If a machine produces a creative work, who should get the rights to it?

We want people to use our brands. Conversation about trademarks seem to turn into an exercise in imagining all the horrible ways in which a brand might be misused. This is silly and wrong. It is worth being extremely clear on this point: Our problem is not that people will misuse our brands. Our problem…

“The color Yellow is a registered trademark of The Wiffle Ball, Inc.” may stop other companies from manufacturing yellow bats, but could not stop Crayola from manufacturing yellow crayons. Trademarks attach to distinctive signs used to indicate the unique branding source of products. Usually trademarks are logos, images, or catch-phrases associated with a brand or…