Technologists are doing awesome things these days. Copyright, and infringing copies, were easy to understand back in the day, but how many copies exist for fleeting moments while stuff is flitting around the internet?
Perhaps people will start realizing why it's weird that Facebook claims rights in your photos, and why SOPA was so sketchy that Wikipedia and Google blacked out their sites in protest.
When most people think of a video game fixation, it conjures up images of a teenager spending hours and hours staring into a screen. Fixation means something much different within the law. To qualify for copyright protection a work must be “fixed in a tangible medium of expression.”